![]() ![]() ![]() It's hard to know how Zoom compares to tools like Skype and Hangouts, which are baked into massively popular suites of tools, but people who get to choose their video chat app overwhelmingly choose Zoom. Scores, social media mentions - pick your metric and Zoom usually comes in first. Whatever the reason, there's no doubt people love Zoom. ![]() They like that there's no awkward mismatch between sound and picture. ![]() They like how easy it is to share their screen. They like that it works just as well on mobile. More often, Zoom executives said people like Zoom "because it just works." They like that instead of worrying about dial-ins and spending half the meeting making sure everyone can hear, they can just click a link and be dropped in the conference. But neither of them thought their answer actually got to the core of the service's appeal. "We look at the operating systems, look at the device, tune the communication specifically for that network or for that device," said Harry Moseley, Zoom's chief information officer. Or maybe this: Rather than optimize the connection for all devices - which means optimizing for the worst, slowest one - Zoom tends to each individually. Zoom works really hard to stay under 150 milliseconds, Chief Product Officer Oded Gal said. The best answer I got was a number: 150 milliseconds, the maximum latency before conversations feel unnatural. More than it even seemed possible to love a video chat app. More than they loved other video chat apps. But since long before remote work went viral, people have loved Zoom. At the moment, the answer's easy:Ĭoronavirus has forced countless employees to work from home, and remote employees need a conferencing tool. Nobody at Zoom seems to have a good explanation for why the service is so popular. ![]()
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